San Jose’s Sacred Coronary heart Retains Christmas Toys Alive Regardless of Setbacks – CBS San Francisco
SAN JOSE (CBS SF) – Sacred Heart Community Service kicked off its annual toy promotion on Monday, but in 2020 this holiday event, like almost everything else, looks very different and the needs are much bigger.
The annual San Jose toy promotion, known as the Toy Box, has been providing gifts to families in South Bay for decades. That year, however, she switched from a festive “mini mall” with toys to a socially distant line for gift card selection above.
“In light of COVID, we tried to do something that required less contact, hence the gift cards,” said Demone Carter, director of community engagement. “We lost that community aspect, which was very special … but we won that families have a choice of what to give their children.”
The move from toys to $ 50 gift cards certainly hasn’t stopped families from doing so. Within a week, more than 2,300 families registered, caring for at least 6,000 children and reaching the capacity of the non-profit organization.
“We always make appointments because even in a normal year there is much more demand than we can satisfy,” said Rachel Wright, fundraiser director. “Last year it took us almost a month to refuel. We had to send reminders to refuel. This year we refueled before our first memory. “
For them, the rate at which the slots were filling up showed just how serious the need is in the community – and noted that their other programs, particularly the grocery bank, saw significant improvements.
“That program (Toy Box) has been a really wonderful thing for people in the past,” Wright said. “This year I think it’s a necessity.”
It’s a necessity as thousands of families clench their wallets and fists and struggle to make ends meet. Without the extra support from Sacred Heart, families are unlikely to be able to set aside extra money to buy gifts, she said.
“I interviewed the enrolled people and asked what they would buy with the gift cards. We saw normal things like Legos or skateboards, but 50 to 60 percent of people said they would buy clothes and shoes,” Wright said. “Some of these things you can think of when you have no income hold back on buying.”
The parents also said they would use the gift cards to buy headphones and other distance-learning equipment for their children, Wright said.
The Sacred Heart Vacation Trip lasts for a week and there are many other programs that provide assistance. To learn more, visit the Sacred Heart Community Service website.
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