The gamer-centric bar opens a store in downtown San Jose

SAN JOSE – A new gamer lounge and entertainment center has rented a large space in downtown San Jose. This deal aims to give the city’s vibrant and hip SoFA district a unique new vibe.

Guildhouse has rented a building on South First Street in downtown San Jose that fills a space that has been empty since the Forager Food, Beverage and Events Center following the coronavirus-related business shutdown that began in March 2020 , had closed its doors.

“We’re excited to be here,” said Kevin Wick, owner of Guildhouse. “I’ve wanted to do this for a while. I think downtown San Jose needs a new player site. “

Guildhouse rented 18,000 square feet at 420 S. First Street and the workers were busy this week preparing the inside of the great room for some soft starts of the new game center.

“We have a large area that people can just hang out in, and we also have a bar and dining area, computer games, video games and board games,” said Wick. “Drinks are a big part of it. It’s an open seat because we want people to make new friends. “

This type of activity, according to Wick, is necessary after a period of more than a year where people have avoided large gatherings and limited public relations.

“Socially, everything has been missing since the pandemic,” said Wick. “People want to make more connections, including big nerds like me. We believe a lot of people will be curious about us and want to try our drinks and come in and check out our room and play a few games casually. “

Richard Berg, who rented the space to Guildhouse, believes the lease, along with others nearby, suggests revitalized activity in downtown San Jose, including in the South First Area or the SoFA neighborhood.

“The entire SoFA district is really starting to roll, and things are slowly returning in the downtown area as a whole,” said Berg, a local commercial property owner.

Business in downtown San Jose could get noticeably buoyant as more coronavirus-related coronavirus-related economic cobwebs grow and shake off economic cobwebs, said Mark Ritchie, president of Ritchie Commercial, a real estate company.

“There will be a swarm of companies coming to downtown San Jose,” said Ritchie. “I think there will be a lot of activity downtown.”

According to experts, the new player center could become one of the main attractions in this part of the city center.

“The size and location of the Guildhouse make it a very active gamer lounge,” said Bob Staedler, managing director of Silicon Valley Synergy, a land use consultancy. “People will be looking for a way to come together in a post-pandemic world.”

The new game center will host some soft launch events and is expected to have a grand opening around June 15th. This could be the time when California and the entire Bay Area fully reopen.

“Demographically, we track adult players who are social,” said Wick. “The idea is to get people out of their homes and bring them into our home.”

The guild house has space for 800 people, said Wick. People are allowed in before 4pm, but the bar doesn’t open until 4pm. The facility plans to charge a small fee to use the computer.

“This is going to be a place you stop by anytime to take part in the gaming culture,” said Wick.

Guildhouse is now actively recruiting potential employees. The game center has also planned a preview during a SoFA farmer’s market on May 21, Saturday.

The appearance of the room makes it clear that this isn’t just a dark basement environment that is often associated with gaming enthusiasts.

“The Guildhouse is a beautiful room with high ceilings and brick walls,” said Wick. “It doesn’t look like a players room. It is noble. People can come in here and be proud to be nerds. It won’t be intimidating for people who have never played games before. “

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