The Metropolis of San Jose Launches “Store Native SJ” to Promote Small Enterprise – NBC Bay Space
A very literal sign of the times these days is the “for rent” sign.
As more and more small businesses collapse due to the pandemic, buildings, even entire shopping malls, are increasingly desperate for new tenants. And on Thursday the city of San Jose stepped in with a plan.
Within a square block along First and Trimble in San Jose were dozens of rental signs, boarded-up buildings, and lost jobs.
“The situation is extremely bad,” said restaurant owner Shalini Khanna.
Restaurants that have long relied on technicians nearby have problems with their offices being empty.
The nearby Specialty’s Cafe is now closed and Una Mas is barely attached to it.
“Our occupancy cost plus our PG&E bill is around $ 12,000,” said Khanna. “I’ve lost 80% of my sales and my sales are lower.”
Now the city of San Jose is seeking help, launching Shop Local SJ and promoting small businesses because if they can stay open people will stay busy, rent will be paid, and some of the signs may fall.
“We want people to look next door instead of going to Amazon,” said Mayor Sam Liccardo. This is important for us to make sure we can support small businesses as so much of their ecosystem depends on their survival and ability to thrive. “
But it’s not all bad news, less than a mile from the rental signs, a biotech incubator has just rented 35,000 square feet of space for new offices and new employees.
Construction work is scheduled to begin early next year.